CASE STUDY
Burks & Ogle
From a generic legal website platform and DIY ads to a modern brand presence, high-performing advertising, and powerful media across every channel.
Quick Overview
Client: Burks & Ogle
Industry: Law
Engagement: Full-service partnership
Core need: Rebuild the brand and platform foundation, then scale lead generation with professional creative and advertising.
Before working together, they were on a basic, templated legal website platform and running Google Ads in-house with inconsistent performance. They needed a serious upgrade across brand, website, content, and advertising so the firm could grow confidently.
The Problem
Their online presence did not match the quality or momentum of the firm. The website platform limited what was possible, the brand lacked a cohesive look and voice, and paid advertising was not being run with the level of strategy and creative needed to win consistently.
Our Phased Approach
Phase 1: Foundation
We rebuilt their entire website on a new platform with a fresh design and a full migration. This included a full brand refresh so everything felt cohesive, credible, and modern.
What we delivered in this phase:
- Fresh website rebuild and full migration
- New logo and brand assets
- Brand messaging and brand voice
- SEO foundation and ongoing site management
Phase 2: Visual Storytelling
We created a complete set of professional photo and video assets built specifically for the site and the brand.
What we delivered in this phase:
- Website section videos, including hero footage
- Team member videos
- Brand video
- Headshots and supporting photography for the website and marketing
Phase 3: Ongoing Growth
With the foundation and creative in place, we moved into consistent content production and performance marketing.
What we manage ongoing:
- Professional social content
- Monthly shoots for social creative designed for paid campaigns
- Paid media across Meta platforms
- Google Ads management at scale
- Ongoing SEO
- Ongoing graphic design support
They went from DIY advertising to a serious paid media operation, including multiple five figures per month in Google Ads spend, and they have more than doubled spend over time because of the results they are seeing.
What Resulted
Since engaging with Pursuit Digital, the firm has grown significantly across the board. The biggest shifts have been:
- A modern brand presence that matches the quality of the firm
- A website platform built to scale, not restrict
- A consistent flow of professional creative across web, video, photo, and social
- Paid advertising performance strong enough to justify increased investment
- Business growth indicators including revenue growth and team expansion
Explore the Work in Detail
If you want to see each deliverable category in its own format, explore below:
"If you are looking for assistance with marketing, I recommend them without reservation."
"My firm has worked with Jackson and Pursuit Digital for several months and we are thrilled with their service. If you are looking for assistance with marketing, website management, or video production I recommend them without reservation."
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