CASE STUDY
Lamon & McDaniel Builders
A respected builder with scattered marketing turned into a clear, confident brand with a sharp website and consistent content across every channel.
Quick Overview
Client: Lamon & McDaniel Builders
Industry: Construction
Engagement: Long-term full-service marketing partnership
Core need: Replace an outdated and inconsistent marketing system with a stronger, more cohesive brand presence.
Before working with Pursuit, their marketing was spread across DIY efforts and outside support that was not fully capturing the quality of their work. Their website was dated, their digital presence lacked consistency, and there was a major opportunity to better showcase their projects, team, and craftsmanship.
The Problem
Lamon & McDaniel was doing high-quality work, but their marketing presence did not fully match it.
Their website felt outdated. Their marketing efforts were inefficient. Their content system lacked the consistency needed to build long-term momentum. And as they continued taking on impressive projects, they needed a better way to present their brand to the public and support future growth.
Our Phased Approach
Phase 1: Ongoing Content and Social Presence
Our relationship began with ongoing social media management and content creation. Over time, this became the foundation for a broader partnership.
We have handled their social media for years, creating and managing content that helps showcase their work, keep their brand active, and put their projects in front of the right audience. This has included project content, photography, drone footage, and promotional creative built around their completed work.
Phase 2: Website Redesign
As the partnership grew, we redesigned their website to better reflect the quality of their work and improve how potential clients connect with them.
The new site gave them a more polished digital presence while also improving client intake through more strategic forms and a clearer experience for prospective leads. Instead of simply showing what they do, the site now helps move people toward taking the next step.
Phase 3: Brand Storytelling and Creative Assets
Beyond web and social, we built out the visual assets needed to support their brand more fully across channels.
This included a brand video, office and team photography, headshots, and ongoing graphic design support. We also helped them better capture and market larger, more visible projects so their strongest work could be seen and shared more effectively.
What We Did
Across our partnership with Lamon & McDaniel Builders, we have supported their brand through:
- Social media management
- Ongoing content creation
- Project photography
- Drone footage
- Website redesign
- Lead intake improvements through strategic web forms
- Brand video production
- Team and office photography
- Headshots
- Graphic design support
What Resulted
Our work with Lamon & McDaniel helped create a stronger and more consistent public-facing brand.
They now have a website that better supports client intake, a content system that consistently showcases their work, and a visual presence that more accurately reflects the quality of their projects. As they have continued to grow, their marketing has grown with them.
The partnership has also helped support:
- A stronger digital first impression
- Better presentation of high-end work
- More effective promotion of larger public-facing projects
- Social posts that have generated strong traction
- A brand presence that supports team growth and long-term visibility
Explore the Work in Detail
See more of the work behind this partnership:
"They're a true partner in our growth."
"Lamon and McDaniel Builders can't say enough good things about Pursuit Digital! From the moment we started working with them, their team has been incredibly professional, responsive, and truly understood our business needs. They completely transformed our online presence, delivering a fantastic social media and soon to be website that perfectly showcases our work and has significantly increased our lead generation. Their expertise in digital marketing is evident in the results we've seen. We're getting more qualified inquiries than ever before, and our brand visibility has soared. Pursuit Digital isn't just a service provider; they're a true partner in our growth. If you're looking for a digital marketing agency that delivers real results and is a pleasure to work with, look no further. Highly, highly recommend!"
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